It may not have the low prices offered by Three or Giffgaff, or the lightning-fast performance of EE, but Vodafone seems to have found its own niche as a mobile network that combines rich features with decent speeds at a reasonable cost. Improved 4G performance has seen it moving past Three and O2 and inching closer to EE, while it’s also developing a strong 5G presence.
Unfortunately, not all of Vodafone’s customers seem to be happy with the network or its service. The results of our 2021 Mobile Network Awards survey show lower than average levels of satisfaction with customer support and value for money. And where 94% of Tesco Mobile’s customers would recommend the network and 97% of Giffgaff’s, the best Vodafone could do was 78%.
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Vodafone isn’t always the best place to look if you’re buying a new smartphone on a contract. An iPhone 12 with 25GB of data, for example, comes in at roughly £47 a month over 24 months, plus £29 up front. You’ll find the same phone cheaper on Tesco Mobile, iD Mobile or Virgin Mobile, and with more monthly data too. However, the Samsung Galaxy S20 FE 5G – yours for £45.50 a month on Vodafone – is actually cheaper here than with Tesco Mobile or Three, even if iD Mobile still hits a lower monthly price.
What’s more, Vodafone often has some particularly cheap limited time offers, so it’s worth taking a look to see what’s available before you assume that it’s going to be expensive.
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